The quest to keep your kicks as fresh as the day you bought them continues, and with the Crep Protect Pill, you have a new tool in your arsenal, one that helps keep smells away on a daily basis. To activate the Crep Protect Pill, twist the capsule open and place it inside of your shoe – it’s that easy! You can leave it in for as long as you feel it’s necessary and when you’re done, twist the capsule closed.